Social Media Use in Small Business - 2558 Words

Social Media Use 1 Social Media Use in a Small Business Social Media Use Introduction Medical Claims Consulting is an independently owned consulting business located in Austin, TX. The focus of the company is to help individuals understand and resolve their medical claims and insurance billing issues. It is a single person business that was established in November of 2009. The services offered can be handled virtually, eliminating the need for face to face, in person consultations, therefore clients can be physically located anywhere, however thus far the majority reside in Texas. Currently, little marketing is done to obtain new clients. Networking, word of mouth referrals and an affiliation with a national association, Medical†¦show more content†¦This means customers can now broadcast their feelings about a business to thousands of people instantly. This has led marketers and small business owners to turn to the Internet as an avenue for cost effective marketing (Phillips et all, 2010). Small business owners can use email cam paigns, advertise on websites and word-ofmouth viral marketing at a fraction of the price of traditional advertising. For instance a magazine ad can cost thousands of dollars, yet an ad on Facebook may only cost a few cents each time a person clicks on it (Barnes Mattson, 2009). In 2010, there were 221 million internet users and 9 of 10 internet users visited a social network at least once a month (Sass, 2011). This provides small business the opportunity today to access millions of people at no monetary cost, something which was only a dream a few years ago (Lacho et al, 2010). Businesses are turning to Twitter for instance, as they look for simple, inexpensive ways to promote their business and disseminate the latest industry information about their company. Twitter is also a tool small business can use to manage their online identity and find out what their clients are saying about their company or competition (Geho et al, 2010). Social media sites can â€Å"propagate positive messages about products, raise awareness and organically recruit additional members, all which can provide powerful competitiveShow MoreRelatedHow to Use Social Media for Small Business Essay1229 Words   |  5 Pages Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to growRead MoreMarketing Strategy For A Business1480 Words   |  6 Pages Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, â€Å"The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a littleRead MoreSocial Media as a Business Tool1762 Words   |  7 Pagesï » ¿Social Media as a Business Tool: In the digital age that is a major characteristic of the modern society, people are increasingly using social media as the major means of communication. Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. As engaging with social media has become a major characteristic in the modern day culture and working environment, the popularity of social media is a huge businessRead MoreThe Impact Of Social Media On Business933 Words   |  4 Pagesthere are 25 million active business Pages on Facebook. After the world has entered the Internet age, the internet is not only means large information, but also means communication. The social media is one of the communication tools. Recently, people discovered the increasing number of people using social media. Tesikerdekis and Zeadally (2014) states that people find the number of humans that use social media have a 64% growth since 2005; for example, Peop le who use Twitter increased by 10% fromRead MoreAbstract. Social Media Has Fundamentally Changed The Consumer1020 Words   |  5 PagesAbstract Social media has fundamentally changed the consumer decision process; many small businesses have had to alter their operational strategies to adapt to modern times. Due to the popularity of social media, businesses must make their brands more personal, market their products differently and communicate with customers in innovative ways (McMullen, 2017). This scope of this study consists of analyzing social media trends in the retail industry and the impact it has on the overall business. It willRead More1.Area Of Research.. . Social Media Platforms Were Few1559 Words   |  7 Pages1. Area of research. Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users answering the effectiveness of social media platforms in general. Also, in Kuwait, there is a rapid evolution regarding social media effect on small businesses and home businesses. Moreover, a great response from the customer s side as well. Reaching the customers and targetingRead MoreModern Technology In Business Essay1571 Words   |  7 PagesTechnology To Improve Small Business Advances in technology over the last couple decades have transformed the way small businesses work and communicate, enabling jobs to be completed faster, more effective and more efficient. Technology offers plenty of opportunities for small businesses to make things like marketing and managing a team easier. Small businesses can implement business technology and level the playing field with larger organizations. A growing number of small businesses rely on technologyRead MoreSocial Media Is An Instrument Of Mass Interaction1595 Words   |  7 PagesIntroduction:- In today’s world social media is popular amongst everyone. It is a medium to make friends, share, emotions, thoughts and ideologies, post pictures, or participate in social debates, etc. Social media is also able to help the government, organisations and businesses alike, to interact with their clients, suppliers and other third parties. To understand the meaning of social media it is important to understand the basic principles that lay its foundations. - Media – as in an instrument forRead MoreCommunication Paper Analysis: Implementing Social Media Strategies826 Words   |  3 PagesCommunication Paper Analysis Financial Plan Implementing social media strategies and platforms within business practices would not prove to be an extremely costly endeavor. Rather than having to purchase expensive software or network structures, there are a number of available companies that help split the burden of operating many new programs at a fraction of the cost of generation a completely new concept. The current organization can then capitalize on the costs associated with implementingRead MoreAdvantages of Using Social Media in Business Essay1075 Words   |  5 PagesSocial media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations . There are numerous types of social media,

The Relationship Between Physicochemical Properties And...

Introduction and Motivation There is a big wine market in the world, as it plays a pivotal role in many social gatherings. Because of this, it is absolutely essential for the wine industry to be able to determine what physicochemical properties are essential for wine to be given a good rating and overall, increase its market value. Hence there is a need to investigate the influence of these properties for both wine manufacturing and selling purposes. The relationship between physicochemical properties and sensory analysis is not easy to understand[3], which makes wine classification a difficult task, as rating is based mainly on taste preference. Hence we were motivated to come up with a model that could predict wine preferences solely†¦show more content†¦The physicochemical tests include 11 continuous variables, such as determination of alcohol, sulfates or pH values. Research Questions The goal of this paper is to classify wine quality based on physicochemical and sensory analysis. For this purpose, this study uses the Neural Nets toolbox, SVM (Support Vector Machine) library, and Logistic Regression in Matlab, and Multivariable Regression in R to analyse and classify wine quality. This paper determines the most influential features for red wine quality ratings and answer the question of which machine learning algorithm performs the best in classifying wine quality. Experiment 4.1 Neural Nets We are using the Neural Nets Toolbox which is already implemented in Matlab to check the accuracy of quality classification for our wine data set. To use this toolbox, we needed to input the training data matrix, which is a 1599x11 matrix (with 11 features) and a target matrix made up of our quality outputs ranging from 3 to 8. The target matrix has the same number of rows as there are samples of wine. Hence it has 1599 rows. Each row gives the binary label vector for one of the classifications. The number of columns depends on how many classes there are. Each column representing one class. For each wine sample, if the class is n, the nth column would have a value of 1 and every other column would have a value of 0. So if there were 6 classes (as quality ratings ranges from 3 to 8), for

A Case Study free essay sample

A case study submitted by a student involves problems that crop up in a dormitory kitchen. The facts of the case include the notion that there were about a dozen workers in a cafeteria and that for quite awhile, no one is overworked and it is generally agreed that the food is good. The cafeteria worked in an organized fashion and menus were simply repeated. Most of the workers were middle aged or older and had no young children at home to tend to. Many of the workers were women, attended the same church and would cover for each other in the event that one of the workers was ill.In fact, it was a desirable situation and the people got along very well with one another. There was no air conditioning, or dishwashers, and no modern conveniences in general. Everything changed in 1975 when the dorm was rebuilt and the kitchen was also given an overhaul. We will write a custom essay sample on A Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yet, while the employees of the Old dorm kitchen were retained, an additional ten employees were added and a more significant structure was implemented. There was an emphasis on quantity and everything seemed to have expanded. With new schedules, the women rarely saw one another.Negative feelings emerged as this small dorm kitchen grew from feeding thirty to three hundred and the old workers were not satisfied with the quality of the food. Another concern had been in regard to one of the new employees who was hired for the morning shift. She was loud and disruptive and so obnoxious that two of the workers threatened to quit if she were to stay. The morning crew consisted primarily of the old workers and the new people were scheduled for the evening. It made sense because the old crew was used to early hours. However, that meant that the new crew was largely inexperienced in that facility.Some of the new workers were inexperienced in the field as well. Also, the evening crew did not like the fact that they were made to clean up whereas the morning crew did not have such duties. There were also problems with the part-time student workers who mostly washed the dishes; although they were aware of the management problem, they basically did their jobs and tried to leave quickly. However, at some point in time, it had become apparent that things are not well in the Iris Hall Dormitory Kitchen. While things had gone smoothly for ears, change had created a situation where there is almost a merging of corporate cultures.While this is not a merger, the fact that two crews surfacedone with experienced workers at the facility and one with all new workerscreated much tension. By not having time to work together, each shift does notice what the other shift had not completed and in some way, each crew is pitted against the other. It is easy to blame the other shift for work that had gone unfinished. Another problem is the simple fact that the change has taken a toll on a work community that was tightly knit. Expansion means change and progress is something that many workers who have been set in their ways, resist. It is understandable.These workers enjoyed the quaint atmosphere and the flexibility of their jobs. They could cook, create menus, make decisions and trade places. With new management and two shifts, there were other concerns. Also, the addition of a disruptive worker in the morning is not conducive to creating the environment necessary for the cafeteria to do well. The situation requisites that some decisions be made. What needs to be done regarding the problem employee, the problem in respect to who reforms clean up tasks, the poor morale of the first shift and the fact that the second shift is not properly trained?The newly hired cafeteria supervisor is responsible for making all of the decisions in respect to the named problems. The causes of the overall situation may be attributable to the fact that the facility had undergone expansion. This accounts for the poor morale. However, the fact that the second shift is not properly trained and that there is confusion in terms of who performs what task is related to the lack of proper organization. The supervisor needs to employ techniques in order to alleviate the problems that should be easily resolved.Morale is a bit more difficult, particularly because the supervisor is new. Finally, the fact that one problem employee has arisen may have to do with the fact that she was put on a schedule with employees who have seniority. The fact that she is bossy is perhaps a misconception as the original workers may expect her to act as if she is a subordinate. The reality is that she may have just as much a right to make suggestions and change the way in which something is done as any other cafeteria worker. Still, this is a serious problem that needs to be addressed.One major factor that is behind much of the problems is the fact that there is little in the way of organization. The supervisor has not scheduled specific duties, or made an attempt to split up some of the cleaning tasks. Also, if more directives were provided, there would be less leeway in terms of how things are done and the problem employee may not stand out as much. Also, if the operation were more organized the second shift staff would have been properly trained. This factor has a significant impact on the situation and all take holders should be concerned. A Case Study free essay sample A study of a computer operating systems upgrade project for AK Ltd. a manufacturer of data storage devices. This report identifies both the technical and human areas associated the selection of the new operating system for the computer. It describes a survey that was conducted to assess employee feelings about the old system and assess potential reactions to the new system. The paper analyzes the differences between the companys existing UNIX-based Linux system and the proposed Windows XP system. Table of Contents Abstract Introduction Project Definition and Objectives Literature Review Factors Involved in Choosing an Operating System Traditional System Life Cycle System Needs Information Archiving and Data Storage Security Types of Operating Systems Choosing an Operating System Unix, Linux and Windows The History of Unix and Windows The Linux Operating System The Windows Operating System Other Operating Systems The True Cost of an Operating System A System Analysis Types of Information by Department Information Isolation and Integration Perceived Security Needs Computer Literacy and User Questionnaire User Survey Results Final Conclusions and Recommendations How This Will Improve the Company Training Implementation Strategy Recruitment and Selection Overcoming Resistance to Change Self Critique Works Cited APPENDIX I: Windows vs. We will write a custom essay sample on A Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Linux APPENDIX II: User Survey Changing the computer systems at A Ltd. is only one of the major changes caused by its massive expansion. The company is undergoing many policy and structural changes as well. The command structure of the company is being re-structured and the managerial and departmental hierarchy is changing as well. A Ltd. began as a small family business and is now on the verge of becoming a world player. The same strategies and structure that worked as a small business no longer work efficiently for a large corporation.

Two Years are Better than Four Essay Example

Two Years are Better than Four Paper In the essay â€Å"Two Years Are Better Than Four, author Liz Addison declares that Rick Perlstein and friends say college is not mattered, is coming to an end. As Liz does, as a college student I also swiftly, disagree with them, college’s experience shows me, that I can learn in a quick matter of time, with less money, and move on my life with my head full of knowledge ready to work. And perhaps move forward to a higher level. I feel nowadays, many university students tend to quit school; they are full of debts without jobs, they thought maybe they are wasting their time. I know this because I have an older brother who is attending Sacramento State, who is having to take out loans, accepting the fact, he may be in debt for some time. Yet he strides to work his very best, in school movativing me todo the same as well. I think, going to college is a halting place to go through before university; and it is a smarter way of thinking to do so. A short summarize of the content wi ll show how college is a matter. First, community college gives a chance to everyone who wants to follow their dreams to do so. In addition, the door is open to everybody without any social range or economic, a low-income person will be welcome in college. As an example, I intend to be a correctional officer, yet I chose college to study the first levels, have a degree, find a job and later seek admission to the university. I strongly agree with the state that Liz borrows from Thomas Jefferson, â€Å" Everybody should have an education proportional to their life†. Unfortunately, the average income between rich and poor in America is not accurate, everyones supposed to become somebody in life; college gives opportunity to everyone who wants to do so, to become whatever they want, and at any age with a low cost. I still say Perlstein is wrong, as much as the income level between rich and poor in America stays unbalanced; college will always be there to gives an opp We will write a custom essay sample on Two Years are Better than Four specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Two Years are Better than Four specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Two Years are Better than Four specifically for you FOR ONLY $16.38 $13.9/page Hire Writer