Social Media Use in Small Business - 2558 Words

Social Media Use 1 Social Media Use in a Small Business Social Media Use Introduction Medical Claims Consulting is an independently owned consulting business located in Austin, TX. The focus of the company is to help individuals understand and resolve their medical claims and insurance billing issues. It is a single person business that was established in November of 2009. The services offered can be handled virtually, eliminating the need for face to face, in person consultations, therefore clients can be physically located anywhere, however thus far the majority reside in Texas. Currently, little marketing is done to obtain new clients. Networking, word of mouth referrals and an affiliation with a national association, Medical†¦show more content†¦This means customers can now broadcast their feelings about a business to thousands of people instantly. This has led marketers and small business owners to turn to the Internet as an avenue for cost effective marketing (Phillips et all, 2010). Small business owners can use email cam paigns, advertise on websites and word-ofmouth viral marketing at a fraction of the price of traditional advertising. For instance a magazine ad can cost thousands of dollars, yet an ad on Facebook may only cost a few cents each time a person clicks on it (Barnes Mattson, 2009). In 2010, there were 221 million internet users and 9 of 10 internet users visited a social network at least once a month (Sass, 2011). This provides small business the opportunity today to access millions of people at no monetary cost, something which was only a dream a few years ago (Lacho et al, 2010). Businesses are turning to Twitter for instance, as they look for simple, inexpensive ways to promote their business and disseminate the latest industry information about their company. Twitter is also a tool small business can use to manage their online identity and find out what their clients are saying about their company or competition (Geho et al, 2010). Social media sites can â€Å"propagate positive messages about products, raise awareness and organically recruit additional members, all which can provide powerful competitiveShow MoreRelatedHow to Use Social Media for Small Business Essay1229 Words   |  5 Pages Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to growRead MoreMarketing Strategy For A Business1480 Words   |  6 Pages Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, â€Å"The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a littleRead MoreSocial Media as a Business Tool1762 Words   |  7 Pagesï » ¿Social Media as a Business Tool: In the digital age that is a major characteristic of the modern society, people are increasingly using social media as the major means of communication. Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. As engaging with social media has become a major characteristic in the modern day culture and working environment, the popularity of social media is a huge businessRead MoreThe Impact Of Social Media On Business933 Words   |  4 Pagesthere are 25 million active business Pages on Facebook. After the world has entered the Internet age, the internet is not only means large information, but also means communication. The social media is one of the communication tools. Recently, people discovered the increasing number of people using social media. Tesikerdekis and Zeadally (2014) states that people find the number of humans that use social media have a 64% growth since 2005; for example, Peop le who use Twitter increased by 10% fromRead MoreAbstract. Social Media Has Fundamentally Changed The Consumer1020 Words   |  5 PagesAbstract Social media has fundamentally changed the consumer decision process; many small businesses have had to alter their operational strategies to adapt to modern times. Due to the popularity of social media, businesses must make their brands more personal, market their products differently and communicate with customers in innovative ways (McMullen, 2017). This scope of this study consists of analyzing social media trends in the retail industry and the impact it has on the overall business. It willRead More1.Area Of Research.. . Social Media Platforms Were Few1559 Words   |  7 Pages1. Area of research. Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users answering the effectiveness of social media platforms in general. Also, in Kuwait, there is a rapid evolution regarding social media effect on small businesses and home businesses. Moreover, a great response from the customer s side as well. Reaching the customers and targetingRead MoreModern Technology In Business Essay1571 Words   |  7 PagesTechnology To Improve Small Business Advances in technology over the last couple decades have transformed the way small businesses work and communicate, enabling jobs to be completed faster, more effective and more efficient. Technology offers plenty of opportunities for small businesses to make things like marketing and managing a team easier. Small businesses can implement business technology and level the playing field with larger organizations. A growing number of small businesses rely on technologyRead MoreSocial Media Is An Instrument Of Mass Interaction1595 Words   |  7 PagesIntroduction:- In today’s world social media is popular amongst everyone. It is a medium to make friends, share, emotions, thoughts and ideologies, post pictures, or participate in social debates, etc. Social media is also able to help the government, organisations and businesses alike, to interact with their clients, suppliers and other third parties. To understand the meaning of social media it is important to understand the basic principles that lay its foundations. - Media – as in an instrument forRead MoreCommunication Paper Analysis: Implementing Social Media Strategies826 Words   |  3 PagesCommunication Paper Analysis Financial Plan Implementing social media strategies and platforms within business practices would not prove to be an extremely costly endeavor. Rather than having to purchase expensive software or network structures, there are a number of available companies that help split the burden of operating many new programs at a fraction of the cost of generation a completely new concept. The current organization can then capitalize on the costs associated with implementingRead MoreAdvantages of Using Social Media in Business Essay1075 Words   |  5 PagesSocial media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations . There are numerous types of social media,